The reach of the internet is far and wide, and there are endless options to choose from. It wouldn’t be wrong to say that the competition in the virtual world is of much greater proportions than the competition in the real world – the competition to stay visible, stay relevant and stay ahead of the competitors not just in the neighbourhood, but in the worldwide web in its entirety. This is why Internet Marketing is an essential factor that determines the growth and success of your business. Efficient internet marketing strategies involve a comprehensive enhancement of your website.
At Calpine, our Internet Marketing tactics have been tried and tested and have delivered the results our clients wanted to achieve. Our services can be customized to suit your preferences, and the strategies can be tailor-made to suit your unique business requirements.
We believe that effective internet marketing can ensure a sustainable growth for your business and can deliver long-lasting results. Want to take your business to the next level of profitability? Contact us now!
Search Engine Optimization
Optimizing your website so that it stays among the visible search results in all the popular search engines is extremely critical in order for your online business to succeed. Having been in the industry for more than a decade now, our team is quite well-versed in the way things work online. Link building, back link cleanup/ analysis, keyword based content strategies, Meta tagging, etc are some of our areas of expertise in SEO.
The experience and expertise of our SEO team can help your website improve its ranking by on-site optimization, planning and executing an effective content strategy, while also staying ahead of the latest best practices and guidelines.
Social Media Optimization
For any internet marketing strategy to work in today’s highly connected world, it is necessary for your business to stay connected to its users in the various popular social media networks. Platforms like Facebook, Twitter, LinkedIn, etc not only help keep your customers engaged, they can also be used as tools that can help you stay in touch with the pulse of your user base, in real time. Big data is a huge asset that can be collected, stored, analyzed and used to develop newer and more result-oriented business decisions. Our team has experience in interpreting the big data analytics of our clients’ social media account and interpret it for formulating strategies using which we can increase the revenue.
Search Engine Marketing
While SEO involves improving your website, SEM deals with ensuring that you are not only visible to your users, but they feel compelled to visit your website and do business with you. The vast number of internet users (a number that keeps going up every day) increases your opportunities exponentially. Your business should have an impeccable strategy in place if you want to tap into this source of endless prospects.
Calpine offers a fully integrated approach to search engine marketing which looks at the bigger picture to exceed businesses requirements.
Pay per Click
PPC Campaigns have been in existence almost since the inception of internet. Flashy images, blinking url’s, pop-up images, etc, were the first form of PPC campaigns. Today it is a huge revenue generator, which increases quality footfalls to your website.
The PPC campaigns designed and implemented by the team here at Calpine are result oriented that focus on quality along with quantity. This means that you don’t merely gain visitors, your conversion rates are also bound to increase.
The advertising strategy where you display banners of your business in the websites most likely to be visited by your target audience is called Banner Advertising. The banner advertisements designed by our team are clear, concise and purposeful. Our proven methods have shown a significant increase in exposure, traffic, conversions of our clients’ websites.
Remarketing is a strategy where browser cookies are used to allow advertisements to be displayed to prospective customers, based on their behavior in all types of websites. A new user may enter your website from any possible source, search for a product and sometimes leave due to various reasons. It is then up to your ads to bring them back to your website, by reinforcing your brand and your message.
The one thing that can make your break your website’s success in the virtual world is its content – the words you use, the message you convey, the way you convey it and the manner in which your target audience is able to grasp it is extremely crucial for any internet marketing strategy to work. What works on the written media may or may not work online. There are specific factors that need to be in place when you develop content for your business website like keywords, headlines, the tone and the language nuances to be used, etc.
The content writing services we offer at Calpine include web content writing, social media marketing content, business blogs, web promotional articles and more as per requirement. The content we develop is based on extensive research and on the latest trends being followed.
News Letter Content Creation
Your users need gentle reminders about your products and services from time to time. At the same time, your communications to them should not be ignored as spam or purely promotional articles. The newsletters you send them should make them feel them that they have something to gain by visiting your website or soliciting your services. Every time they receive an email from you, they should feel compelled to open it and reach your website.
The periodical newsletter contents we create for our clients have proven to be extremely useful in increasing customer loyalty, as well as in expanding the user base.